In Michigan, can Beyond Juicery Eatery require a franchisee to resell items that are not uniquely identified with Beyond Juicery Eatery?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, we offer, to persons and entities that meet our qualifications to our satisfaction and demonstrate that they will be productive members of the Beyond Juicery + Eatery System, the opportunity to be awarded a Beyond Juicery + EateryFranchise through which they will offer made to order smoothies, juices, wraps, sandwiches, salads, soups, pre-made meals, packaged goods, and other Menu Items using fresh, house-made ingredients, in a distinctive atmosphere with exceptional customer service.
WHEREAS, each Restaurant will feature a distinctive format and method of doing business, including marketing and sales procedures, cooking, and smoothie, juice and food presentation processes and systems.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, it's not explicitly stated whether Beyond Juicery Eatery can require a franchisee in Michigan to resell items not uniquely identified with the brand. However, the document does specify that Beyond Juicery Eatery franchisees will offer made-to-order smoothies, juices, wraps, sandwiches, salads, soups, pre-made meals, packaged goods, and other menu items using fresh, house-made ingredients.
The FDD emphasizes that each restaurant will feature a distinctive format and method of doing business, including marketing and sales procedures, cooking, and smoothie, juice, and food presentation processes and systems. This suggests a standardized approach to the products offered and how they are presented.
To determine if Beyond Juicery Eatery can require a franchisee to resell items not uniquely identified with the brand, a prospective franchisee should seek clarification from the franchisor regarding specific requirements for product sourcing, branding, and menu offerings. Understanding these requirements is crucial for assessing the potential costs and operational aspects of the franchise.