Who are the members of a Beyond Juicery Eatery advertising cooperative?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, Franchisor and its Affiliates* have developed, and are in the process of further developing, a System identified by the service mark "Beyond Juicery + Eatery" and relating to the establishment and operation of a Restaurant that provides a wide variety of made to order smoothies, juices, wraps, sandwiches, salads, soups, retail package goods, pre-made meals, and other menu items in a distinctive atmosphere with exceptional customer service.
WHEREAS, in addition to the service mark "Beyond Juicery + Eatery" and certain other Marks, the distinguishing characteristics of the System include: uniform standards and procedures for efficient business operations; procedures and strategies for marketing, advertising and promotion; customer service and development, design and construction techniques; distinctive interior and exterior design, layout and décor; other strategies, techniques and Trade Secrets and other Confidential Information; and the confidential Operations Manual; and
The franchise agreements generally require the franchisee to pay an initial fee of $30,000. In addition to the initial investment, the franchisee pays the Company a monthly royalty fee of 6 percent of gross sales and a marketing fee contribution of up to 2 percent of gross sales.
The Company has restricted cash equal to the amount of unspent advertising funds on deposit. A total of $0, $21,982, and $945 of cash is restricted for that purpose at December 31, 2024, 2023, and 2022, respectively. You may not maintain a world wide web site or otherwise maintain a presence on the internet other than as we provide through our website.
You may not separately register any domain name or social media accounts containing any of the Trademarks nor participate in any web site that markets goods and services similar to a Restaurant.
We alone may establish, maintain, modify or discontinue all internet, social media accounts, world wide web and electronic commerce activities pertaining to the System.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, the excerpts provided do not contain information regarding the members of the Beyond Juicery Eatery advertising cooperative. The document does mention advertising and marketing in the context of the franchise agreement, noting that Beyond Juicery Eatery has procedures and strategies for marketing, advertising, and promotion. Additionally, franchisees are required to pay a marketing fee contribution of up to 2 percent of gross sales. The FDD also states that Beyond Juicery Eatery alone may establish, maintain, modify or discontinue all internet, social media accounts, world wide web and electronic commerce activities pertaining to the System.
While the FDD excerpts detail the brand's rights regarding trademarks and online presence, and the franchisee's obligation to contribute to marketing funds, it does not specify how these funds are managed or who makes up the advertising cooperative, if one exists. The document refers to unspent advertising funds being held as restricted cash, with amounts of $0, $21,982, and $945 at the end of 2024, 2023, and 2022, respectively. This suggests that advertising funds are collected but does not clarify the decision-making process or the involvement of franchisees in advertising strategies.
To fully understand the advertising structure, a prospective franchisee should ask Beyond Juicery Eatery about the following: the existence of an advertising cooperative, the criteria for membership, the decision-making process for advertising campaigns, and how franchisees can provide input or participate in marketing strategies. Understanding the specifics of the advertising cooperative will help a franchisee understand how their marketing fees are used and what influence they have on advertising efforts.