What locations are excluded from the Designated Area for a Beyond Juicery Eatery franchise?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
1.01 You have applied for a franchise to own and operate a Beyond Juicery + Eatery Restaurant. Subject to all of the terms and conditions of this Agreement and upon complete execution of this Agreement by all parties, we hereby grant to you a franchise (the "Franchise") to operate a single Beyond Juicery + Eatery Restaurant at a single Location utilizing the System and the Trademarks within a geographic area (the "Designated Area") as we determine. During the Initial Term and for so long as no uncured Event of Default has occurred, we will not establish, nor authorize any other person to establish a Beyond Juicery + Eatery Restaurant within your Designated Area. However, enclosed malls, institutions (such as without limitation, hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas will be excluded from your Designated Area and we may open other Restaurants, or franchise the right to open Restaurants to other persons, at any of these locations, regardless of where they are located and regardless of the name under which they operate. The Designated Area and Location are described in Attachment 1 attached to this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, Beyond Juicery Eatery specifies certain locations that are excluded from a franchisee's designated area. These exclusions allow Beyond Juicery Eatery to establish other restaurants, or franchise the right to open restaurants to other persons, in these locations, regardless of their proximity to a franchisee's location.
The excluded locations include enclosed malls, institutions such as hospitals, schools, military bases, and convention centers. Additionally, airports, parks (including theme parks), casinos, and sports arenas are also excluded from the designated area. This means that Beyond Juicery Eatery retains the right to operate or franchise locations within these venues, even if they fall within the geographic area granted to a franchisee.
This policy has significant implications for prospective franchisees. While a franchisee is granted an exclusive territory, this exclusivity does not extend to the specified excluded locations. A franchisee should consider the potential impact of these exceptions on their business, as Beyond Juicery Eatery could potentially establish competing locations within these venues inside what would otherwise be their exclusive territory. It is important for potential franchisees to fully understand these exclusions and how they might affect the market potential of their franchise.