What liability or obligation does Beyond Juicery Eatery have if a franchisee modifies the use of any Trademark?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not permitted to make any changes or substitutions of any kind in or to the use of the Trademarks unless we direct in writing. We may change the System presently identified by the Trademarks including the adoption of new Trademarks, new Menu Items, new products, new equipment or new techniques and you must adopt the changes in the System, as if they were part of the Franchise Agreement at the time of its execution. You must comply, within a reasonable time, if we notify you to discontinue or modify your use of any Trademark. We will have no liability or obligation as to your modification or discontinuance of any Trademark.
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, Beyond Juicery Eatery assumes no liability or obligation if a franchisee modifies or discontinues the use of any Trademark. The FDD emphasizes that franchisees are not permitted to make any changes or substitutions to the Trademarks unless directed in writing by Beyond Juicery Eatery.
Beyond Juicery Eatery retains the right to change the System identified by the Trademarks, including adopting new Trademarks, menu items, products, equipment, or techniques. Franchisees are obligated to adopt these changes as if they were part of the original Franchise Agreement. Franchisees must also comply with any notification to discontinue or modify the use of any Trademark within a reasonable time.
This policy underscores the importance of adhering to Beyond Juicery Eatery's brand standards and trademark usage guidelines. Franchisees must be vigilant in ensuring they use the Trademarks correctly and implement any changes directed by Beyond Juicery Eatery. Failure to comply with these directives could lead to a breach of the Franchise Agreement and potential termination.