When does the initial 10-year term for a Beyond Juicery Eatery franchise begin?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
NOW THEREFORE, in consideration of the foregoing recitals, which are hereby incorporated into this Agreement by this reference, the mutual covenants and promises contained herein, and for other good and valuable consideration, the receipt, sufficiency, and adequacy of which are hereby acknowledged, the parties agree as follows:
1. GRANT OF FRANCHISE; TERM
1.01 You have applied for a franchise to own and operate a Beyond Juicery + Eatery Restaurant. Subject to all of the terms and conditions of this Agreement and upon complete execution of this Agreement by all parties, we hereby grant to you a franchise (the "Franchise") to operate a single Beyond Juicery + Eatery Restaurant at a single Location utilizing the System and the Trademarks within a geographic area (the "Designated Area") as we determine. During the Initial Term and for so long as no uncured Event of Default has occurred, we will not establish, nor authorize any other person to establish a Beyond Juicery + Eatery Restaurant within your Designated Area. However, enclosed malls, institutions (such as without limitation, hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas will be excluded from your Designated Area and we may open other Restaurants, or franchise the right to open Restaurants to other persons, at any of these locations, regardless of where they are located and regardless of the name under which they operate. The Designated Area and Location are described in Attachment 1 attached to this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
The 2025 Franchise Disclosure Document for Beyond Juicery Eatery does not explicitly state when the initial 10-year term begins. However, Item 1 within the franchise agreement outlines the grant of the franchise and its terms. It states that upon complete execution of the agreement by all parties, Beyond Juicery Eatery grants the franchisee the right to operate a single restaurant at a specific location. The agreement also defines the Designated Area for the restaurant.
While the document confirms the franchise term is dependent on the execution of the agreement, it does not specify the exact start date or triggering event for the 10-year term. The agreement mentions conditions under which the term can be affected, such as an uncured Event of Default, which could impact the franchisee's rights during the Initial Term.
A prospective franchisee should clarify with Beyond Juicery Eatery when the initial 10-year term officially commences. Specifically, they should ask if it begins upon signing the agreement, store opening, or another defined milestone. Understanding this detail is crucial for planning and assessing the long-term viability of the franchise.