Can Beyond Juicery Eatery increase the Marketing Fee?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
nd Juicery + Eatery Franchising, LLC (the "Company") was formed on February 25, 2017. The Company is engaged in franchising and support of franchisees in the establishment of operations of Beyond Juicery + Eatery stores.
The Company executes franchise agreements that establish th
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, franchisees are required to contribute to a marketing fund. The franchise agreement stipulates that franchisees must pay a monthly royalty fee of 6% of gross sales. In addition to this royalty, franchisees are also obligated to pay a marketing fee contribution of up to 2% of gross sales.
This means that Beyond Juicery Eatery has the discretion to charge franchisees a marketing fee, but it cannot exceed the stated maximum of 2% of gross sales. The actual amount charged may vary, but franchisees should anticipate that it could reach this upper limit.
Prospective franchisees should clarify with Beyond Juicery Eatery what the current marketing fee is, how it is determined, and whether there are any plans to increase it up to the maximum allowable amount. Understanding these details will help franchisees budget accurately and assess the potential impact on their profitability.