What is included in the definition of 'Confidential Information' for a Beyond Juicery Eatery franchise?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
- b) The term "Confidential Information" or "Information" shall mean, but shall not be limited to, any and all data or facts, not available to the public or which do not become available to the public, which data and facts shall include but not be limited to all information, knowledge,
Source: Item 22 — CONTRACTS (FDD page 60)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, Confidential Information encompasses a broad range of data and facts that are not publicly available or do not become publicly available. This includes, but is not limited to, all information and knowledge related to the operation of the Restaurant.
For a prospective franchisee, this means that any information they receive from Beyond Juicery Eatery that is not already in the public domain is considered confidential. This could include details about recipes, marketing strategies, operational procedures, financial data, and customer lists. The franchisee is obligated to protect this information and not disclose it to third parties or use it to compete against Beyond Juicery Eatery or its other franchisees.
The agreement emphasizes the importance of maintaining confidentiality to protect Beyond Juicery Eatery's competitive advantage and the interests of its franchisees. Franchisees must understand that violating this confidentiality agreement could have legal and financial consequences. It is common practice in franchising to have strict confidentiality clauses to protect trade secrets and proprietary information.