If Beyond Juicery Eatery modifies or discontinues use of any copyright, what is their obligation to the franchisee?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not permitted to make any changes or substitutions of any kind in or to the use of the Trademarks unless we direct in writing. We may change the System presently identified by the Trademarks including the adoption of new Trademarks, new Menu Items, new products, new equipment or new techniques and you must adopt the changes in the System, as if they were part of the Franchise Agreement at the time of its execution. You must comply, within a reasonable time, if we notify you to discontinue or modify your use of any Trademark. We will have no liability or obligation as to your modification or discontinuance of any Trademark.
Source: Item 14 — PATENTS, COPYRIGHTS, AND PROPRIETARY INFORMATION (FDD pages 47–48)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, Beyond Juicery Eatery can modify or discontinue the use of any trademark, and the franchisee must comply with these changes. However, Beyond Juicery Eatery assumes no liability or obligation to the franchisee as a result of the modification or discontinuation of any trademark.
This means that Beyond Juicery Eatery has the right to change its system, including adopting new trademarks, menu items, products, equipment, or techniques. Franchisees are obligated to adopt these changes as if they were part of the original franchise agreement. If Beyond Juicery Eatery notifies a franchisee to discontinue or modify the use of any trademark, the franchisee must comply within a reasonable time.
This clause highlights the franchisor's control over the brand and system standards. While franchisees benefit from using established trademarks, they also bear the risk of needing to adapt to changes with no guarantee of compensation or support from Beyond Juicery Eatery during the transition. Prospective franchisees should carefully consider the potential costs and disruptions associated with rebranding or system updates when evaluating the franchise opportunity.