Are hospitals excluded from the Designated Area for a Beyond Juicery Eatery franchise?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Within your Designated Area, neither we nor our affiliates have or will grant franchises or operate company-owned or affiliate-owned brick and mortar Restaurants using our Trademarks. Notwithstanding the foregoing, under the Franchise Agreement, enclosed malls, institutions (such as without limitation, hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas will be excluded from your Designated Area and we may open other Restaurants, or franchise the right to open Restaurants to other persons, at any of these locations, regardless of where they are located and regardless of the name under which they operate. As a result, you do not receive an "exclusive" territory since we and our affiliates also have the right, in our sole discretion, to grant or operate other franchises outside of your Designated Area even if they compete for or deliver to customers within your Designated Area. If the Restaurant is located in an enclosed mall, institution, airport, casino, park, or sports arena, then the Franchisee's Designated Area will be limited to the confines of that enclosed mall, institution, airport, casino, park, or sports arena. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
Source: Item 12 — TERRITORY (FDD pages 42–45)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, hospitals are specifically excluded from a franchisee's designated area. This means that while a franchisee is granted a specific territory, Beyond Juicery Eatery retains the right to open other restaurants or franchise the right to open restaurants to other persons within institutions such as hospitals, regardless of location.
This exclusion has significant implications for prospective franchisees. It means that Beyond Juicery Eatery can establish locations in excluded areas that may directly compete with a franchisee's location, even if those locations are within what would otherwise be considered the franchisee's territory. The FDD states that institutions, enclosed malls, schools, military bases, convention centers, airports, parks (including theme parks), casinos and sports arenas are excluded from the Designated Area. If a Beyond Juicery Eatery restaurant is located in one of these excluded areas, then the franchisee's designated area will be limited to the confines of that specific location.
This arrangement means that a Beyond Juicery Eatery franchisee does not receive an exclusive territory. The franchisor retains considerable freedom to operate or franchise other locations, including those that might draw customers away from the franchisee's restaurant. Prospective franchisees should carefully consider this lack of exclusivity and the potential for competition from other Beyond Juicery Eatery locations when evaluating the franchise opportunity.