What are the guidelines for using Beyond Juicery Eatery marks in marketing and promotion?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, your Restaurant will be awarded a geographic territory wherein you will have certain rights as described in this Agreement in which you will identify that you are a Beyond Juicery + Eatery Franchisee by exhibiting the Beyond Juicery + Eatery Trademarks and service marks on your marketing materials, vehicles, employee uniforms, signage, interior and exterior design, paper products, stationary, business cards, invoices, and other business supplies.
You may not maintain a world wide web site or otherwise maintain a presence on the internet other than as we provide through our website.
You may not separately register any domain name or social media accounts containing any of the Trademarks nor participate in any web site that markets goods and services similar to a Restaurant.
Our affiliate, Beyond Juicery Eatery IP, LLC is the exclusive owner of all right, title and interest in and to the Trademarks and the goodwill associated therewith;
Neither you nor any Principal Owner shall directly or indirectly contest the ownership or the validity of the Trademarks;
You do not have, and shall not acquire by use pursuant to this Agreement, any ownership or other interest in or to the Trademarks, except the right and license granted herein, subject in all respects to the terms hereof;
Any and all goodwill arising from your use of the Trademarks shall inure exclusively to us and Beyond Juicery Eatery IP, LLC without compensation; and
Your right and license to use the Trademarks is non-exclusive and, subject to this Agreement. We have and retain all rights relating to the Trademarks and the use thereof including, without limitation, the right to:
- (1) Grant other licenses to use the Trademarks;
- (2) Develop and establish Other Concepts using the Trademarks or other names or marks and to grant licenses thereto without providing any rights therein to you; and
GUIDELINES FOR USING BEYOND JUICERY + EATERY MARKS 6
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, franchisees are awarded a geographic territory where they can identify as a Beyond Juicery Eatery franchisee by using the brand's trademarks and service marks. These marks can be displayed on marketing materials, vehicles, employee uniforms, signage, interior and exterior design, paper products, stationery, business cards, invoices, and other business supplies. However, Beyond Juicery Eatery IP, LLC maintains exclusive ownership of all rights, titles, and interests in the trademarks and associated goodwill. Franchisees cannot contest the ownership or validity of the trademarks and do not acquire any ownership interest in them, except for the granted license to use them.
The right to use the trademarks is non-exclusive, and Beyond Juicery Eatery retains all rights, including the right to grant other licenses, develop other concepts using the trademarks, and engage in the production, distribution, and sale of products and services under the trademarks. All goodwill arising from the franchisee's use of the trademarks inures exclusively to Beyond Juicery Eatery IP, LLC, without compensation to the franchisee.
Franchisees are restricted in their online presence. They cannot maintain a separate website or online presence other than what Beyond Juicery Eatery provides through its official website. Registering domain names or social media accounts containing the trademarks is prohibited, as is participating in websites that market similar goods and services. Beyond Juicery Eatery retains control over all internet, social media, and electronic commerce activities related to the system and may establish websites with sub-pages for individual restaurants, for which franchisees must provide updated content. The franchisor can use any pictures, photographs, or videos of the franchisee on their website and social media accounts, and the franchisee has no right to demand their removal.
The Operations Manual contains guidelines for using Beyond Juicery Eatery marks. Franchisees must adhere to these guidelines when promoting their locations. This ensures brand consistency and protects the trademarks associated with Beyond Juicery Eatery.