Does Beyond Juicery Eatery guarantee a minimum territory to franchisees?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
You receive no minimum territory. Your Development Territory is not dependent upon achievement of a certain sales volume, market penetration, or any other contingency. You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own or from other channels of distribution or competitive brands that we control.
Your Franchise Agreement gives you the right to operate a Restaurant and utilize our Trademarks and System at a single location in the designated area described in Attachment 1 of the Franchise Agreement ("Designated Area"). The Designated Area will typically range from a minimum area of zero (limited to your Restaurant property) to a maximum area of 1 mile. In certain instances, such as the existence of physical boundaries like rivers, multi-landed highways, and the like, the size of the Designated Area will not exceed one half (1/2) mile as measured by us. We negotiate with you on the size of the Designated Area based on various factors such as population and development density, demographics, traffic patterns, existing locations and viability of those locations, competition, proximity to shopping centers, and market feasibility.
Source: Item 12 — TERRITORY (FDD pages 42–45)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, franchisees do not receive a guaranteed minimum territory. The Franchise Agreement grants the right to operate a Restaurant at a single location within a Designated Area, which typically ranges from zero (limited to the Restaurant property) to a maximum of 1 mile. However, the size can be reduced to one-half mile in certain instances due to physical boundaries. The size of the Designated Area is negotiated based on factors like population density, traffic, competition, and market feasibility.
Beyond Juicery Eatery retains significant rights within and outside the Designated Area. They can establish or franchise similar businesses under different trademarks, sell competitive goods and services through various channels (including ghost kitchens and mobile food trucks), and operate Beyond Juicery Eatery Restaurants outside the Designated Area. Certain locations like enclosed malls, institutions, airports, and sports arenas are excluded from the Designated Area, allowing Beyond Juicery Eatery to open or franchise other restaurants in these locations. Franchisees may face competition from other franchisees, company-owned outlets, and other distribution channels controlled by Beyond Juicery Eatery.
Area Development Agreements provide the right to establish multiple franchised Restaurants within a Development Territory, but Beyond Juicery Eatery can terminate or modify these rights if the franchisee fails to comply with the agreement or development schedule. Even with an Area Development Agreement, franchisees do not receive an exclusive territory and may face competition. The Designated Area can also be modified upon renewal or transfer of the franchise, potentially becoming smaller if it exceeds Beyond Juicery Eatery's then-current standards. These factors highlight the importance of carefully evaluating the specific location and market conditions before investing in a Beyond Juicery Eatery franchise.