What is granted to the franchisee in the Beyond Juicery Eatery franchise agreement?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
1.01 You have applied for a franchise to own and operate a Beyond Juicery + Eatery Restaurant. Subject to all of the terms and conditions of this Agreement and upon complete execution of this Agreement by all parties, we hereby grant to you a franchise (the "Franchise") to operate a single Beyond Juicery + Eatery Restaurant at a single Location utilizing the System and the Trademarks within a geographic area (the "Designated Area") as we determine. During the Initial Term and for so long as no uncured Event of Default has occurred, we will not establish, nor authorize any other person to establish a Beyond Juicery + Eatery Restaurant within your Designated Area. However, enclosed malls, institutions (such as without limitation, hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas will be excluded from your Designated Area and we may open other Restaurants, or franchise the right to open Restaurants to other persons, at any of these locations, regardless of where they are located and regardless of the name under which they operate. The Designated Area and Location are described in Attachment 1 attached to this Agreement.
Except as expressly limited by the preceding paragraphs, we and our affiliates retain all rights with respect to Beyond Juicery + Eatery Restaurants, the Trademarks, the sale of similar or dissimilar products and services, and any other activities we deem appropriate whenever and wherever we desire, including, but not limited to:
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, the franchise agreement grants the franchisee the right to operate a single Beyond Juicery Eatery restaurant at a specific location, utilizing the Beyond Juicery Eatery system and trademarks, within a defined geographic area. This grant is subject to all the terms and conditions outlined in the franchise agreement and depends on the complete execution of the agreement by all parties involved. The agreement specifies that Beyond Juicery Eatery will not establish or authorize others to establish a restaurant within the franchisee's designated area during the initial term, provided there is no uncured event of default.
However, the agreement also stipulates several exceptions to the exclusivity of the designated area. Enclosed malls, institutions like hospitals and schools, airports, parks, casinos, and sports arenas are excluded from the designated area. Beyond Juicery Eatery retains the right to open other restaurants or franchise the right to open restaurants to others in these locations, regardless of their location or the name under which they operate. The specific details of the designated area and location are documented in an attachment to the franchise agreement.
Beyond Juicery Eatery also retains all rights concerning Beyond Juicery Eatery restaurants, trademarks, and the sale of similar or dissimilar products and services, allowing them to undertake any activities they deem appropriate, whenever and wherever they desire. This includes the right to sell products through various channels (such as third-party providers, vending, and online platforms) both inside and outside the franchisee's designated area, the right to operate businesses offering dissimilar products and services under the trademarks, and the right to operate Beyond Juicery Eatery restaurants outside the designated area under any terms and conditions. These stipulations highlight that while franchisees receive a defined territory, Beyond Juicery Eatery maintains considerable flexibility in its broader business operations and expansion strategies.