Is the Grand Opening advertising fee refundable for a Beyond Juicery Eatery franchise?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Grand Opening Advertising fees may vary due to the market costs and conditions in which the Restaurant is located.
We may require you to advertise in media such as radio, television and newspaper, direct mail, other advertising, promotional items, and other media during your first ninety (90) days of the operation of the Restaurant.
Such advertising and promotion will be designated as "Grand Opening" advertising and promotion, which you must conduct in accordance with the specifications as we may set forth from time to time in the Operations Manuals.
You must submit your Grand Opening marketing plan to us forty-five (45) days prior to the opening of the Restaurant.
All Grand Opening advertising expenditures must be approved by us before they are incurred.
Whether this advertising fee is refundable is determined by the supplier that you select.
We reserve the right, in our sole discretion, to collect your Grand Opening Advertising fees and expend those funds on your behalf.
The Grand Opening Advertising funds are the only advertising expenses you will be required to incur prior to the operation of the Restaurant.
You will not be required to spend the 1% of Gross Sales on Local Advertising during the initial 90-day period of operation.
You must pay us the Marketing Fund Fee at all times.
After the initial 90-day period of operation, you will be required to spend 1% of Gross Sales on Local Advertising.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 25–29)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the refundability of the Grand Opening Advertising fee depends on the supplier selected by the franchisee. The FDD indicates that Grand Opening Advertising fees may vary from $10,000 to $13,750, depending on market costs and conditions.
Beyond Juicery Eatery may require franchisees to advertise through various media, such as radio, television, newspaper, direct mail, and promotional items, during the first 90 days of operation. Franchisees are required to submit their Grand Opening marketing plan to Beyond Juicery Eatery for approval 45 days before the restaurant opens, and all advertising expenditures must be approved by Beyond Juicery Eatery before they are incurred.
The FDD states that Beyond Juicery Eatery reserves the right to collect Grand Opening Advertising fees and expend those funds on the franchisee's behalf. The Grand Opening Advertising funds are the only advertising expenses franchisees are required to incur before the restaurant opens, and franchisees are not required to spend 1% of Gross Sales on Local Advertising during the initial 90-day period of operation. After this initial period, franchisees must spend 1% of Gross Sales on Local Advertising.
Prospective franchisees should clarify with potential suppliers and Beyond Juicery Eatery the specific terms and conditions regarding the refundability of these fees before making any payments. Understanding these terms is crucial for managing the initial investment and financial obligations associated with opening a Beyond Juicery Eatery franchise.