Can a Beyond Juicery Eatery franchisee use the Beyond Juicery Eatery trademarks for any business other than the franchised business?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Your use of the Trademarks and any goodwill is to the exclusive benefit of Licensor and you retain no rights in the Trademarks. You also retain no rights in the Trademarks upon expiration or termination of your Franchise Agreement. You are not permitted to make any changes or substitutions of any kind in or to the use of the Trademarks unless we direct in writing. We may change the System presently identified by the Trademarks including the adoption of new Trademarks, new Menu Items, new products, new equipment or new techniques and you must adopt the changes in the System, as if they were part of the Franchise Agreement at the time of its execution. You must comply, within a reasonable time, if we notify you to discontinue or modify your use of any Trademark. We will have no liability or obligation as to your modification or discontinuance of any Trademark.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 49)
What This Means (2025 FDD)
According to the 2025 Beyond Juicery Eatery FDD, a franchisee's use of the trademarks and any associated goodwill exclusively benefits Beyond Juicery Eatery IP, LLC. Franchisees do not retain any rights to the trademarks upon the expiration or termination of their Franchise Agreement. Franchisees are not allowed to make any changes or substitutions to the trademarks unless directed in writing by Beyond Juicery Eatery.
Beyond Juicery Eatery retains the right to change the system identified by the trademarks, including adopting new trademarks, menu items, products, equipment, or techniques. Franchisees must adopt these changes as if they were part of the original Franchise Agreement. If Beyond Juicery Eatery notifies a franchisee to discontinue or modify the use of any trademark, the franchisee must comply within a reasonable time, and Beyond Juicery Eatery assumes no liability for such modifications or discontinuance.
Essentially, franchisees are granted a limited, non-exclusive license to use the Beyond Juicery Eatery trademarks solely for the operation of their franchised restaurant. They cannot use the trademarks for any other business or purpose, and all goodwill generated through the use of the trademarks accrues to the benefit of Beyond Juicery Eatery IP, LLC. This ensures brand consistency and protects the value of the trademarks for the benefit of the entire franchise system.