What is the Beyond Juicery Eatery franchisee required to use their Restaurant Location solely for?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Landlord further agrees and acknowledges that the Premises shall be used solely for the operation of a Beyond Juicery + Eatery Restaurant. Landlord agrees to notify Franchisor in the event that Franchisee begins to use the Premises in any other manner and Landlord shall consider such use as an event of default. If after the occurrence of an event giving rise to Franchisor's option hereunder, Franchisor does not exercise its option to accept the assignment of the Lease, Franchisee agrees to promptly remove all Beyond Juicery + Eatery Trademarks from the Premises. If Franchisee fails to promptly do so, Landlord agrees that Franchisor may enter the Premises without being guilty of trespass or tort to so de-identify the Premises. Franchisee will be responsible for all expenses incurred by Franchisor in performing such de-identification, including without limitation, actual attorneys' fees.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, the franchisee's restaurant location must be used solely for the operation of a Beyond Juicery + Eatery Restaurant. This requirement is also imposed on the landlord of the premises, who must acknowledge and agree that the location will only be used for this purpose. The landlord is obligated to notify Beyond Juicery Eatery if the franchisee begins using the premises in any other manner, which would be considered an event of default under the lease agreement.
This restriction ensures that the franchisee focuses exclusively on the Beyond Juicery Eatery business and maintains the brand's identity and standards at the location. It prevents the franchisee from diversifying into other business ventures at the same site, which could dilute the brand or create operational conflicts. The landlord's agreement reinforces this requirement, providing an additional layer of control for Beyond Juicery Eatery.
If the franchisee fails to adhere to this requirement and uses the premises for any other purpose, it would constitute a breach of the lease agreement, potentially leading to penalties or termination of the franchise agreement. This provision is typical in franchise agreements to protect the brand's integrity and ensure consistent operations across all locations.