What is the Beyond Juicery Eatery franchisee required to do regarding the removal of legends from certificates?

Based on the 2025 Franchise Disclosure Document, Beyond Juicery Eatery franchisees are required to remove all Beyond Juicery + Eatery trademarks from the premises if the franchisor does not accept the assignment of the lease after an event that gives rise to the franchisor's option to do so. If the franchisee fails to promptly remove the trademarks, the landlord agrees that Beyond Juicery Eatery may enter the premises to de-identify it without being guilty of trespass or tort. The franchisee will be responsible for all expenses incurred by Beyond Juicery Eatery in performing the de-identification, including actual attorneys' fees.

This clause protects Beyond Juicery Eatery's brand identity and ensures that a location no longer operating as a franchise does not continue to represent itself as such. It also outlines the financial responsibility of the franchisee in the event of non-compliance, which is a fairly standard practice in franchising to ensure brand consistency and protect the franchisor's trademarks.

Prospective franchisees should understand that upon termination or non-renewal of their franchise agreement, they must take swift action to remove all branding and trademarks from their location. Failure to do so can result in the franchisor taking action and the franchisee bearing the associated costs, including legal fees. This is a critical aspect of the franchise agreement to consider, as it directly impacts the franchisee's financial obligations upon exiting the system.