What must a Beyond Juicery Eatery franchisee do regarding promotional materials and advertising before using them?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
As a franchisee, you must spend, annually throughout the term of the Franchise Agreement, a minimum of 1% of Gross Sales on Local Advertising for the Restaurant in your market. We must approve all advertising before you use it. You must provide us with copies of your proposed advertising and we will approve or disapprove the advertising within 30 days of our receipt. You may not use advertising that is not approved by us. You may determine the timing, manner, media, and supplier for each piece of advertising with our approval.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 34–42)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, franchisees must obtain approval before using any advertising or promotional materials. Specifically, the franchisee is required to submit copies of their proposed advertising to Beyond Juicery Eatery, who will then approve or disapprove the advertising within 30 days of receipt. The franchisee is prohibited from using any advertising that has not been approved.
Beyond Juicery Eatery retains control over the brand's image and marketing strategies by requiring this approval process. This ensures that all advertising aligns with the company's standards and marketing objectives. While franchisees can determine the timing, manner, media, and supplier for their advertising, all of these aspects are still subject to Beyond Juicery Eatery's approval.
This requirement is fairly standard in franchising, as it allows the franchisor to maintain brand consistency and prevent franchisees from using misleading or inappropriate advertising. It also allows Beyond Juicery Eatery to ensure that franchisees are not making claims that could create legal liability for the brand. Franchisees should factor in this 30-day approval window when planning their local advertising campaigns to avoid delays.