What must a Beyond Juicery Eatery franchisee provide to the franchisor regarding local advertising?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
As a franchisee, you must spend, annually throughout the term of the Franchise Agreement, a minimum of 1% of Gross Sales on Local Advertising for the Restaurant in your market. We must approve all advertising before you use it. You must provide us with copies of your proposed advertising and we will approve or disapprove the advertising within 30 days of our receipt. You may not use advertising that is not approved by us. You may determine the timing, manner, media, and supplier for each piece of advertising with our approval. If you fail to spend 1% of Gross Sales on Local Advertising in any calendar quarter, you must pay any deficiency to us as additional Royalty.
Also, we collect a Marketing Fund Fee for the Marketing Fund (the "Fund"), which is currently 3% of the Gross Sales of your Restaurant to develop the brand and promote the System. We reserve the right to increase the Marketing Fund Fee, which may be implemented through our Operations Manual. Our affiliates contribute the same amount. The Marketing Fund Fee must be paid in the same manner as the Royalty Fee payment (Franchise Agreement – Section 9).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 34–42)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, franchisees are required to engage in local advertising, spending a minimum of 1% of gross sales annually. Before using any advertising materials, a franchisee must submit copies of their proposed advertising to Beyond Juicery Eatery for approval. The franchisor will then approve or disapprove the advertising within 30 days of receipt. Franchisees are prohibited from using any advertising that has not been approved by Beyond Juicery Eatery. However, the franchisee can determine the timing, manner, media, and supplier for each piece of advertising, contingent upon the franchisor's approval.
If a franchisee fails to meet the 1% spending requirement on local advertising in any calendar quarter, they must pay the deficiency to Beyond Juicery Eatery as additional royalty fees. This ensures that all franchisees are actively promoting their Beyond Juicery Eatery location within their local market.
In addition to the local advertising requirement, Beyond Juicery Eatery also collects a Marketing Fund Fee, which is currently 3% of the restaurant's gross sales. This fee is used to develop the brand and promote the system as a whole. The franchisor retains the right to increase the Marketing Fund Fee, with changes potentially implemented through the Operations Manual. The Marketing Fund Fee is paid in the same manner as the royalty fee payment.