What is a Beyond Juicery Eatery franchisee prohibited from using in the design, development, or operation of any other business?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Developer acknowledges that Franchisor would be unable to protect the Trade Secrets and other Confidential Information against unauthorized use or disclosure and would be unable to encourage a free exchange of ideas and information among Beyond Juicery + Eatery franchisees if owners of Restaurants and members of their immediate families or households were permitted to hold an interest in or perform services for any Competing Business.
Therefore, during the Term of this Agreement, neither Developer nor any holder of a legal or beneficial interest in Developer (or any member of their immediate families or households), nor any officer, director, executive, member, manager, or member of the professional staff of Developer, either directly or indirectly, for themselves, or through, on behalf of or in conjunction with any person, partnership, corporation, limited liability company, or other business entity, shall:
(1) Divert or attempt to divert any business or customer of the Franchised Restaurants to any Competing Business, by direct or indirect inducement or otherwise, or do or perform, directly or indirectly, any other act injurious or prejudicial to the goodwill associated with the Marks or the System; or
(2) Own an interest in, manage, operate, be employed by, consult, or perform services for any Competing Business, wherever located.
D.
Franchisor has the right to require any holder of a legal or beneficial interest in Developer (and any member of their immediate families or households), and any officer, director, executive, member, manager, or member of the professional staff and all employees of Developer to execute a nondisclosure and/or non-competition agreement, in a form as required by Franchisor, upon execution of this Agreement or prior to each such person's affiliation with Developer.
Upon Franchisor's request, Developer shall provide Franchisor with copies of all nondisclosure and/or noncompetition agreements signed pursuant to this Section 6.
Such agreements shall remain on file at
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, franchisees are restricted from using proprietary information and trade secrets learned from Beyond Juicery Eatery in any unauthorized business. Specifically, during the term of the agreement, franchisees cannot divert business from the franchised restaurants to a competing business or perform any action that could harm the goodwill associated with the Beyond Juicery Eatery brand. They are also prohibited from owning, managing, operating, or being employed by any competing business, regardless of its location. This restriction extends not only to the franchisee but also to anyone holding a legal or beneficial interest in the franchise, their immediate family, and key personnel.
Beyond Juicery Eatery requires franchisees and their key personnel to sign nondisclosure and non-competition agreements to protect its confidential information and trade secrets. These agreements ensure that knowledge gained from operating a Beyond Juicery Eatery restaurant, including standards, specifications, and operating procedures, remains confidential and is not used in any other business without prior written approval from Beyond Juicery Eatery. This is a standard practice in franchising to safeguard the brand's competitive advantage and prevent franchisees from using the franchisor's expertise to benefit competing ventures.
These restrictions are in place both during the term of the franchise agreement and after its termination. This means that even after a franchisee leaves the Beyond Juicery Eatery system, they are still obligated to maintain the confidentiality of the brand's proprietary information and refrain from using it in any competing business. This is a critical aspect of the franchise agreement that prospective franchisees should carefully consider, as it can significantly impact their future business opportunities. Franchisees should seek legal counsel to fully understand the scope and implications of these non-compete and non-disclosure clauses.