Where is the franchisee permitted to use Beyond Juicery Eatery's trademarks?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
mal business hours (8 a.m. to 5 p.m. Eastern Time). Parties may change the notice address by providing written notice to the other parties of a change in such notice address.
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- Renewal, Extension or Amendment. Any renewal or extension of the Lease, or any amendment to this Assignment or the Lease of any type, can only be made by a writing executed by all three parties to this Assignment.
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- Indemnification. Franchisee shall indemnify and hold Franchisor harmless from any and all liability that Franchisor may incur arising under the terms of the Lease, excluding only such liability arising after Franchisor's acceptance of the assignment that Franchisor agrees in writing to assume.
7. Miscellaneous.
- A. Use of Real Estate. Landlord hereby agrees to and acknowledges Franchisee's right to use and display Beyond Juicery + Eatery Trademarks, subject only to any limitations imposed by Franchisor and any local, state or federal law. Landlord agrees that it will not limit Franchisee's right to use Beyond Juicery + Eatery Trademarks. Landlord further agrees and acknowledges that the Premises shall be used solely for the operation of a Beyond Juicery + Eatery Restaurant. Landlord agrees to notify Franchisor in the event that Franchisee begins to use the Premises in any other manner and Landlord shall consider such use as an event of default. If after the occurrence of an event giving rise to Franchisor's option hereunder, Franchisor does not exercise its option to accept the assignment of the Lease, Franchisee agrees to promptly remove all Beyond Juicery + Eatery Trademarks from the Premises. If Franchisee fails to promptly do so, Landlord agrees that Franchisor may enter the Premises without being guilty of trespass or tort to so de-identify the Premises.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, a franchisee's right to use and display Beyond Juicery + Eatery trademarks is subject to limitations imposed by the franchisor and any local, state, or federal law. The landlord of the real estate where the Beyond Juicery + Eatery restaurant is located agrees not to limit the franchisee's right to use the trademarks and acknowledges that the premises should be used solely for the operation of the Beyond Juicery + Eatery Restaurant.
However, if the franchisee defaults and Beyond Juicery Eatery does not exercise its option to accept the assignment of the lease, the franchisee must promptly remove all Beyond Juicery + Eatery trademarks from the premises. If the franchisee fails to do so, the landlord agrees that Beyond Juicery Eatery may enter the premises to de-identify it, and the franchisee will be responsible for all expenses incurred by Beyond Juicery Eatery in performing such de-identification, including attorney's fees.
Beyond Juicery Eatery also maintains control over the franchisee's presence on the internet. The franchisee may not maintain a website or presence on the internet other than through the website provided by Beyond Juicery Eatery. The franchisee cannot register domain names or social media accounts containing any of the trademarks or participate in any website that markets goods and services similar to a Beyond Juicery Eatery Restaurant. The franchisee's use of the trademarks or any advertising is subject to the provisions of the Franchise Agreement.