Can a Beyond Juicery Eatery franchisee make changes or substitutions to the Trademarks?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Your use of the Trademarks and any goodwill is to the exclusive benefit of Licensor and you retain no rights in the Trademarks. You also retain no rights in the Trademarks upon expiration or termination of your Franchise Agreement. You are not permitted to make any changes or substitutions of any kind in or to the use of the Trademarks unless we direct in writing. We may change the System presently identified by the Trademarks including the adoption of new Trademarks, new Menu Items, new products, new equipment or new techniques and you must adopt the changes in the System, as if they were part of the Franchise Agreement at the time of its execution. You must comply, within a reasonable time, if we notify you to discontinue or modify your use of any Trademark. We will have no liability or obligation as to your modification or discontinuance of any Trademark.
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, franchisees are not permitted to make any changes or substitutions to the brand's trademarks unless they receive explicit written direction from Beyond Juicery Eatery. This restriction ensures brand consistency and uniformity across all franchise locations, which is a common practice in franchising.
Beyond Juicery Eatery retains the right to modify its system, including adopting new trademarks, menu items, products, equipment, or techniques. Franchisees are obligated to adopt these changes as if they were part of the original franchise agreement. Furthermore, Beyond Juicery Eatery can direct franchisees to discontinue or modify the use of any trademark, and the franchisee must comply within a reasonable time. However, Beyond Juicery Eatery assumes no liability or obligation for any costs incurred by the franchisee due to these modifications or discontinuations.
This policy means that a prospective Beyond Juicery Eatery franchisee must be prepared to adapt their business to any changes the franchisor implements, including changes to branding and trademarks. While this ensures the brand remains current and consistent, it also means franchisees may need to invest in updates and modifications at their own expense. Franchisees should factor in potential future costs for rebranding or adopting new trademarks when evaluating the financial aspects of the franchise.