How must a Beyond Juicery Eatery franchisee identify themselves in conjunction with the use of trademarks?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, your Restaurant will be awarded a geographic territory wherein you will have certain rights as described in this Agreement in which you will identify that you are a Beyond Juicery + Eatery Franchisee by exhibiting the Beyond Juicery + Eatery Trademarks and service marks on your marketing materials, vehicles, employee uniforms, signage, interior and exterior design, paper products, stationary, business cards, invoices, and other business supplies.
- F.
You shall not use any of the Trademarks as part of your corporate or other name.
You shall comply with our instructions, and shall execute any documents deemed necessary by us, or our counsel, in filing and maintaining any requisite trade name or fictitious name registrations in connection with the Trademarks.
- G.
You shall immediately notify us of any (i) infringement of the Trademarks or challenge to the use of any thereof or (ii) claim by any person of any rights in or to any of the Trademarks.
You and each Principal Owner shall not communicate with any person except us or our counsel in connection with any such infringement, challenge, or claim.
We, in our sole discretion, may take such action as we deem appropriate, and shall exclusively control any litigation or proceeding arising from any infringement, challenge, or claim or otherwise relating to any of the Trademarks.
You shall execute any and all instruments and documents, render such assistance and do such acts and things as may, in our opinion or in the opinion of our counsel, be necessary or advisable in any such litigation or proceeding or to otherwise protect or maintain our rights and interest in the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, a Beyond Juicery Eatery franchisee must identify themselves as a franchisee by exhibiting the Beyond Juicery + Eatery trademarks and service marks on marketing materials, vehicles, employee uniforms, signage, interior and exterior design, paper products, stationary, business cards, invoices, and other business supplies. However, franchisees are explicitly prohibited from using any of the trademarks as part of their corporate or other business name. Franchisees must also comply with Beyond Juicery Eatery's instructions and execute any documents deemed necessary by them or their counsel in filing and maintaining any required trade name or fictitious name registrations related to the trademarks.
Beyond Juicery Eatery franchisees must notify Beyond Juicery Eatery immediately of any trademark infringements or challenges to the use of the trademarks. Franchisees are not allowed to communicate with any person except Beyond Juicery Eatery or its counsel regarding any infringement, challenge, or claim. Beyond Juicery Eatery maintains exclusive control over any litigation or proceedings arising from such infringements, challenges, or claims. Franchisees are required to assist in protecting and maintaining Beyond Juicery Eatery's rights and interests in the trademarks by executing necessary documents and providing assistance as needed.
These regulations are typical in franchising, as the franchisor needs to protect its brand identity and ensure consistent representation across all franchise locations. By mandating how franchisees use the trademarks and manage potential infringements, Beyond Juicery Eatery aims to maintain brand integrity and prevent any unauthorized use of its intellectual property. This protects both the franchisor and the franchisees by ensuring that the brand remains consistent and reputable.