Can a Beyond Juicery Eatery franchisee face competition from other franchisees?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Within your Designated Area, neither we nor our affiliates have or will grant franchises or operate company-owned or affiliate-owned brick and mortar Restaurants using our Trademarks. Notwithstanding the foregoing, under the Franchise Agreement, enclosed malls, institutions (such as without limitation, hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas will be excluded from your Designated Area and we may open other Restaurants, or franchise the right to open Restaurants to other persons, at any of these locations, regardless of where they are located and regardless of the name under which they operate. As a result, you do not receive an "exclusive" territory since we and our affiliates also have the right, in our sole discretion, to grant or operate other franchises outside of your Designated Area even if they compete for or deliver to customers within your Designated Area. If the Restaurant is located in an enclosed mall, institution, airport, casino, park, or sports arena, then the Franchisee's Designated Area will be limited to the confines of that enclosed mall, institution, airport, casino, park, or sports arena. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
Source: Item 12 — TERRITORY (FDD pages 42–45)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, franchisees may face competition from other franchisees. The FDD specifies that while a franchisee is granted a Designated Area, this area is not exclusive. Beyond Juicery Eatery retains the right to grant or operate other franchises outside of a franchisee's Designated Area, even if they compete for customers within that area. This means that another Beyond Juicery Eatery franchise could potentially draw customers away from an existing location.
Furthermore, the FDD indicates that certain locations such as enclosed malls, institutions, airports, parks, casinos, and sports arenas are excluded from the Designated Area. Beyond Juicery Eatery can open or franchise the right to open Restaurants at these locations, regardless of their proximity to a franchisee's Designated Area. If a Restaurant is located in one of these excluded locations, the franchisee's Designated Area will be limited to the confines of that specific location.
Beyond Juicery Eatery also retains significant rights regarding the establishment of other businesses, including those offering similar products and services, through various channels of distribution, both inside and outside a franchisee's Territory or Designated Area. These rights extend to establishing businesses under different trademarks and through dissimilar channels of distribution like ghost kitchens or mobile food trucks. These factors highlight the importance of carefully evaluating the market and potential competition before investing in a Beyond Juicery Eatery franchise.