What must a franchisee do to cooperate with Beyond Juicery Eatery to prove the continuous use of the trademarks?

According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, franchisees must cooperate with Beyond Juicery Eatery to demonstrate the ongoing and effective use of the trademarks. This cooperation is required in connection with any registration or renewal of the trademarks. This means a franchisee must actively participate in providing evidence or documentation that shows the trademarks are being used consistently and effectively in their daily business operations.

This requirement ensures that Beyond Juicery Eatery can maintain and protect its trademarks, which are a critical part of the brand's identity and value. By cooperating, franchisees help Beyond Juicery Eatery demonstrate that the trademarks are in continuous use, which is necessary for maintaining their legal protection. This can involve providing sales data, marketing materials, or other documentation that showcases the use of the trademarks in the franchisee's business.

For a prospective franchisee, this means being prepared to provide information and documentation to Beyond Juicery Eatery as needed to support trademark registration and renewal efforts. Failing to cooperate could potentially put the brand's trademarks at risk, which could negatively impact all franchisees. Therefore, it is in the best interest of all franchisees to comply with this requirement and assist Beyond Juicery Eatery in protecting its intellectual property.