Where is a Beyond Juicery Eatery franchisee allowed to use the trademarks?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Trademarks – certain trademarks, trade names, trade dress, service marks, emblems and indicia of origin designated by us from time to time for use in connection with the operation of the Restaurant pursuant to the System in the Designated Area, including, without limitation, "Beyond Juicery + Eatery."
1.01 You have applied for a franchise to own and operate a Beyond Juicery + Eatery Restaurant. Subject to all of the terms and conditions of this Agreement and upon complete execution of this Agreement by all parties, we hereby grant to you a franchise (the "Franchise") to operate a single Beyond Juicery + Eatery Restaurant at a single Location utilizing the System and the Trademarks within a geographic area (the "Designated Area") as we determine. During the Initial Term and for so long as no uncured Event of Default has occurred, we will not establish, nor authorize any other person to establish a Beyond Juicery + Eatery Restaurant within your Designated Area. However, enclosed malls, institutions (such as without limitation, hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas will be excluded from your Designated Area and we may open other Restaurants, or franchise the right to open Restaurants to other persons, at any of these locations, regardless of where they are located and regardless of the name under which they operate.
You shall not use any of the Trademarks as part of your corporate or other name.
You may not separately register any domain name or social media accounts containing any of the Trademarks nor participate in any web site that markets goods and services similar to a Restaurant.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, a franchisee is granted the right to operate a single Beyond Juicery + Eatery Restaurant utilizing the System and the Trademarks within a specific geographic area, known as the "Designated Area," as determined by Beyond Juicery Eatery. This right is subject to all the terms and conditions outlined in the franchise agreement and upon its complete execution by all parties.
However, there are exceptions to the exclusivity within the Designated Area. Beyond Juicery Eatery retains the right to establish or authorize others to establish Beyond Juicery + Eatery Restaurants in enclosed malls, institutions (such as hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas, regardless of their location or the name under which they operate.
The franchisee's use of the trademarks is also subject to certain restrictions. The franchisee cannot use any of the trademarks as part of their corporate or other name, and they must comply with Beyond Juicery Eatery's instructions regarding trade name or fictitious name registrations. The franchisee is also prohibited from registering any domain name or social media accounts containing any of the trademarks, and they must not participate in any website that markets goods and services similar to a Beyond Juicery Eatery Restaurant, except as provided through Beyond Juicery Eatery's website.