Who is the exclusive owner of the Beyond Juicery Eatery trademarks?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
8.02 Franchisee and each Principal Owner agree and acknowledge that:
A.
Our affiliate, Beyond Juicery Eatery IP, LLC is the exclusive owner of all right, title and interest in and to the Trademarks and the goodwill associated therewith;
- B.
The Trademarks identify us as the source or origin of goods and services provided under such marks and the System;
- C. Neither you nor any Principal Owner shall directly or indirectly contest the ownership or the validity of the Trademarks;
- D. You do not have, and shall not acquire by use pursuant to this Agreement, any ownership or other interest in or to the Trademarks, except the right and license granted herein, subject in all respects to the terms hereof;
- E. Any and all goodwill arising from your use of the Trademarks shall inure exclusively to us and Beyond Juicery Eatery IP, LLC without compensation; and
- F. Your right and license to use the Trademarks is non-exclusive and, subject to this Agreement. We have and retain all rights relating to the Trademarks and the use thereof including, without limitation, the right to:
- (1) Grant other licenses to use the Trademarks;
- (2) Develop and establish Other Concepts using the Trademarks or other names or marks and to grant licenses thereto without providing any rights therein to you; and
- (3) Engage, directly or indirectly, at wholesale, retail or otherwise, in (i) the production, distribution, license and/or sale of products and services under the Trademarks or other names or marks and (ii) the use, in connection with such production, distribution and sale, of any and all trademarks, trade names, service marks, logos, insignia, trade dress, slogans, emblems, symbols, designs and other identifying characteristics as may be developed or used from time to time by us.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the exclusive owner of all rights, titles, and interests in the trademarks associated with the brand, including the goodwill connected to them, is Beyond Juicery Eatery IP, LLC, which is an affiliate of the franchisor.
This means that as a franchisee, you acknowledge that you do not own the Beyond Juicery Eatery trademarks and cannot contest their ownership or validity. Your right to use the trademarks is limited to the license granted in the franchise agreement. Any goodwill generated from your use of the trademarks benefits Beyond Juicery Eatery IP, LLC, without any compensation to you.
Beyond Juicery Eatery retains all rights to the trademarks, including the ability to grant other licenses, develop other concepts using the trademarks, and engage in the production, distribution, and sale of products and services under the trademarks. As a franchisee, you must cooperate with Beyond Juicery Eatery to prove the continuous and effective use of the trademarks, including in connection with any registration or renewal. You are also required to notify Beyond Juicery Eatery of any infringement or challenges to the use of the trademarks.