What was Elliott Disner's role at Beyond Juicery Eatery from January 2021 to December 2021?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
From January 2021 to December 2021, Mr. Disner was employed by us and served as our Senior Director of New Store Development. Mr. Disner has also served as our Creative Director since February 2017. From March 2021 to December 2021, Mr. Disner also independently contracted with DWC Franchising, LLC, located in Madison Heights, Michigan and served as their Senior Director of New Store Development and Creative Director.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 13–15)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, Elliott Disner held the position of Senior Director of New Store Development from January 2021 to December 2021. During this period, Mr. Disner was employed directly by Beyond Juicery Eatery. Additionally, starting in February 2017, he also held the role of Creative Director.
It's worth noting that from March 2021 to December 2021, Mr. Disner also independently contracted with DWC Franchising, LLC, serving as their Senior Director of New Store Development and Creative Director. This indicates that Mr. Disner had responsibilities spanning both Beyond Juicery Eatery and DWC Franchising, LLC during that time.
For a prospective franchisee, this information provides insight into the leadership structure and potential areas of expertise within Beyond Juicery Eatery. Understanding the roles and responsibilities of key personnel like Mr. Disner can help franchisees gauge the level of support and guidance they might receive in areas such as new store development and creative direction.