What is the duration of the non-compete covenant for the Beyond Juicery Eatery Developer and Principals after the expiration or termination of the agreement?

The 2025 Beyond Juicery Eatery FDD addresses non-compete covenants within the franchise agreement, but it does not specify the duration of the non-compete covenant for the Developer and Principals after the expiration or termination of the agreement.

However, the FDD includes an addendum that addresses the enforceability of non-compete covenants under California law. Specifically, Section 16.05 of the Franchise Agreement contains a covenant not to compete that extends beyond the expiration or termination of the Agreement; this covenant may not be enforceable under California Law.

Prospective franchisees should consult with legal counsel to fully understand the implications and enforceability of the non-compete provisions in their specific state, as these can vary significantly based on local laws. It would be prudent to ask Beyond Juicery Eatery for clarification on the standard duration and scope of their non-compete agreements and how they are applied in practice.