What is the duration for which a Beyond Juicery Eatery franchisee can use the trademarks?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
NOW THEREFORE, in consideration of the foregoing recitals, which are hereby incorporated into this Agreement by this reference, the mutual covenants and promises contained herein, and for other good and valuable consideration, the receipt, sufficiency, and adequacy of which are hereby acknowledged, the parties agree as follows:
1. GRANT OF FRANCHISE; TERM
1.01 You have applied for a franchise to own and operate a Beyond Juicery + Eatery Restaurant. Subject to all of the terms and conditions of this Agreement and upon complete execution of this Agreement by all parties, we hereby grant to you a franchise (the "Franchise") to operate a single Beyond Juicery + Eatery Restaurant at a single Location utilizing the System and the Trademarks within a geographic area (the "Designated Area") as we determine. During the Initial Term and for so long as no uncured Event of Default has occurred, we will not establish, nor authorize any other person to establish a Beyond Juicery + Eatery Restaurant within your Designated Area. However, enclosed malls, institutions (such as without limitation, hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas will be excluded from your Designated Area and we may open other Restaurants, or franchise the right to open Restaurants to other persons, at any of these locations, regardless of where they are located and regardless of the name under which they operate. The Designated Area and Location are described in Attachment 1 attached to this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, Beyond Juicery Eatery grants a franchise to operate a single restaurant at a specific location utilizing their system and trademarks within a defined geographic area. The franchisee's right to use the Beyond Juicery Eatery trademarks is tied to the term of the franchise agreement.
The franchise agreement lasts for an initial term, during which the franchisee can use the trademarks, provided there are no uncured events of default. The initial term and designated area are described in an attachment to the franchise agreement.
Beyond Juicery Eatery retains all rights to the trademarks and can use them as they see fit, with some limitations. The franchisee cannot transfer or encumber their right to use the trademarks, use them as part of their corporate name, or register domain names containing the trademarks.