What documents must a Beyond Juicery Eatery franchisee execute to protect the trademarks?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
You shall comply with our instructions, and shall execute any documents deemed necessary by us, or our counsel, in filing and maintaining any requisite trade name or fictitious name registrations in connection with the Trademarks.
You shall execute any and all instruments and documents, render such assistance and do such acts and things as may, in our opinion or in the opinion of our counsel, be necessary or advisable in any such litigation or proceeding or to otherwise protect or maintain our rights and interest in the Trademarks.
You and each Principal Owner, jointly and severally, personally guarantee your performance of your obligations under this Agreement and must execute the form of Guaranty attached as Exhibit E to the Franchise Disclosure Document.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, a Beyond Juicery Eatery franchisee must comply with the franchisor's instructions and execute any documents deemed necessary by Beyond Juicery Eatery or its counsel. These documents are required for filing and maintaining any necessary trade name or fictitious name registrations related to the trademarks. This ensures that Beyond Juicery Eatery can legally protect its brand identity and that the franchisee is operating under the correct legal framework.
Furthermore, the franchisee is obligated to execute any and all instruments and documents, provide assistance, and perform any actions deemed necessary by Beyond Juicery Eatery or its legal counsel in any litigation or proceeding. This support is essential to protect and maintain Beyond Juicery Eatery's rights and interests in the trademarks. This requirement ensures that the franchisee actively participates in safeguarding the brand's intellectual property against infringement or challenges.
In addition to these obligations, each Principal Owner must execute a form of guaranty, as outlined in Exhibit E of the Franchise Disclosure Document, to ensure the franchisee's performance under the agreement. This guaranty underscores the commitment of the franchisee and its principal owners to uphold the terms of the franchise agreement and protect the brand's trademarks. This is a common practice in franchising to ensure that the franchisor has recourse to protect its brand and system.