Where is the Designated Area for a Beyond Juicery Eatery franchise described?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
competition from other franchisees, from outlets that we own or from other channels of distribution or competitive brands that we control.
Your Franchise Agreement gives you the right to operate a Restaurant and utilize our Trademarks and System at a single location in the designated area described in Attachment 1 of the Franchise Agreement ("Designated Area"). The Designated Area will typically range from a minimum area of zero (limited to your Restaurant property) to a maximum area of 1 mile. In certain instances, such as the existence of physical boundaries like rivers, multi-landed highways, and the like, the size of the Designated Area will not exceed one half (1/2) mile as measured by us. We negotiate with you on the size of the Designated Area based on various factors such as population and development density,
demographics, traffic patterns, existing locations and viability of those locations, competition, proximity to shopping centers, and market feasibility.
Within your Designated Area, neither we nor our affiliates have or will grant franchises or operate company-owned or affiliate-owned brick and mortar Restaurants using our Trademarks. Notwithstanding the foregoing, under the Franchise Agreement, enclosed malls, institutions (such as without limitation, hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas will be excluded from your Designated Area and we may open other Restaurants, or franchise the right to open Restaurants to other persons, at any of these locations, regardless of where they are located and regardless of the name under which they operate. As a result, you do not receive an "exclusive" territory since we and our affiliates also have the right, in our sole discretion, to grant or operate other franchises outside of your Designated Area even if they compete for or deliver to customers within your Designated Area. If the Restaurant is located in an enclosed mall, institution, airport, casino, park, or sports arena, then the Franchisee's Designated Area will be limited to the confines of that enclosed mall, institution, airport, casino, park, or sports arena. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
Source: Item 12 — TERRITORY (FDD pages 42–45)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the Designated Area for a franchise is described in Attachment 1 of the Franchise Agreement. The Designated Area grants the franchisee the right to operate a Restaurant and utilize Beyond Juicery Eatery's Trademarks and System at a single location.
The size of the Designated Area typically ranges from a minimum area of zero (limited to the Restaurant property) to a maximum area of 1 mile. However, in certain instances, such as the existence of physical boundaries like rivers or multi-laned highways, the size of the Designated Area will not exceed one half (1/2) mile. Beyond Juicery Eatery negotiates the size of the Designated Area with the franchisee based on factors such as population and development density, demographics, traffic patterns, existing locations and their viability, competition, proximity to shopping centers, and market feasibility.
It's important to note that Beyond Juicery Eatery does not offer exclusive territories. The document specifies that enclosed malls, institutions (such as hospitals, schools, military bases, or convention centers), airports, parks (including theme parks), casinos, and sports arenas are excluded from the Designated Area. Beyond Juicery Eatery retains the right to open other Restaurants or franchise the right to open Restaurants to others at these locations, regardless of their location. If the Restaurant is located in one of these excluded areas, the Franchisee's Designated Area will be limited to the confines of that specific location. Additionally, the Designated Area may be modified upon renewal or transfer of the franchise, potentially becoming smaller based on current demographics and Beyond Juicery Eatery's standards for territories at that time.