What is the definition of 'improvements' to Confidential Information for a Beyond Juicery Eatery franchise, and who determines it?

According to the 2025 Beyond Juicery Eatery FDD, any improvements made to the brand's confidential information are also considered confidential information. This means that if a franchisee develops a new method, technique, or any other enhancement related to the Beyond Juicery Eatery system, that improvement becomes part of the confidential information owned by Beyond Juicery Eatery.

This has significant implications for franchisees. While franchisees may innovate and improve their business operations, they must understand that these improvements become the property of Beyond Juicery Eatery. The FDD does not specify who determines what constitutes an 'improvement,' but it is likely that Beyond Juicery Eatery makes that determination.

For a prospective franchisee, this underscores the importance of carefully considering the balance between contributing to the system's evolution and potentially relinquishing ownership of their innovations. It would be prudent for a potential franchisee to seek clarification from Beyond Juicery Eatery regarding the specific process for identifying and classifying improvements, as well as the rights and recognition afforded to franchisees who contribute valuable enhancements to the system.