Does the definition of 'Customer Data' for Beyond Juicery Eatery include birthdates of customers?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
- c) The term "Customer Data" shall mean all data collected from customers and potential customers in connection with the Restaurant, including but not limited to all data that may be reasonably linked or linkable to natural persons to whom the Franchisee Party provides goods or services or who are associated with a business entity to which the Franchisee provides goods or services, including but not limited to such natural person's name, birthdate, contact information, payment card information, transaction history, and other personal and other information as may be designated by Company from time to time in its discretion.
Source: Item 22 — CONTRACTS (FDD page 60)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, Customer Data is defined to include customer birthdates. Specifically, the FDD states that Customer Data includes all data collected from customers and potential customers in connection with the Restaurant. This data may be reasonably linked or linkable to natural persons to whom the Franchisee Party provides goods or services.
Beyond Juicery Eatery's definition includes such natural person's name, birthdate, contact information, payment card information, transaction history, and other personal and other information as may be designated by Company from time to time in its discretion.
For a prospective franchisee, this means that Beyond Juicery Eatery collects a wide range of customer information, including birthdates, which franchisees will need to be aware of and handle responsibly. This data collection is intended to help Beyond Juicery Eatery and its franchisees better understand and serve their customers, but it also carries responsibilities related to data privacy and security.