Does the definition of 'Confidential Information' for Beyond Juicery Eatery include trademarks?

According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, trademarks are explicitly addressed. The document defines trademarks as specific identifiers used in connection with the operation of franchised restaurants. These include trademarks, trade names, trade dress, service marks, emblems, and indicia of origin, specifically mentioning "Beyond Juicery + Eatery" as an example. This definition clarifies that the brand's trademarks are integral to its identity and the operation of its franchises.

Beyond Juicery Eatery also emphasizes the importance of protecting its trademarks. The franchisee acknowledges that Beyond Juicery Eatery IP, LLC, an affiliate, owns all rights to the trademarks and associated goodwill. Franchisees cannot contest the ownership or validity of the trademarks and do not acquire any ownership interest through their use, except for the granted license. All goodwill from the franchisee's use of the trademarks inures exclusively to Beyond Juicery Eatery IP, LLC.

Furthermore, the FDD outlines specific obligations for the franchisee regarding the trademarks. Franchisees cannot assign or encumber their rights to use the trademarks, nor can they use the trademarks as part of their corporate name. They must also notify Beyond Juicery Eatery of any infringement or challenges to the trademarks. These stipulations highlight the franchisor's control over its brand identity and the franchisee's role in maintaining its integrity. The detailed attention to trademarks in the FDD underscores their importance to the Beyond Juicery Eatery franchise system.