Does the definition of 'Confidential Information' for Beyond Juicery Eatery include processes?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Trade Secrets – information in any form (including, but not limited to, materials and techniques, technical or non-technical data, formulas, patterns, compilations, recipes, programs, devices, methods, techniques, drawings, processes, financial data, financial plans, product plans, passwords, lists of actual or potential customers or suppliers) related to or used in the Restaurant(s) that is not commonly known by or available to the public and that information: (i) derives economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use; and (ii) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 Beyond Juicery Eatery Franchise Disclosure Document, the definition of 'Trade Secrets' includes processes. The FDD specifies that trade secrets encompass information in any form related to the restaurants that are not publicly known. This information must derive economic value from being secret and be subject to reasonable efforts to maintain its secrecy.
Specifically, the definition includes, but is not limited to, materials and techniques, technical or non-technical data, formulas, patterns, compilations, recipes, programs, devices, methods, techniques, and drawings. The inclusion of 'methods,' 'techniques,' and 'processes' in this definition means that the specific ways Beyond Juicery Eatery operates its business, prepares its products, and manages its restaurant are considered confidential information.
For a prospective franchisee, this means that the operational processes of Beyond Juicery Eatery are considered highly confidential. Franchisees are obligated to protect this information and not disclose it to unauthorized parties. This obligation extends both during the term of the franchise agreement and after its termination. Failure to maintain the confidentiality of these processes could result in legal action from Beyond Juicery Eatery.