Does the definition of 'Confidential Information' for Beyond Juicery Eatery include pricing paradigms?

According to the 2025 FDD, the definition of "Confidential Information" for Beyond Juicery Eatery is broad and includes various types of data and facts that are not publicly available. The FDD specifies that confidential information includes, but is not limited to, "any and all data or facts, not available to the public or which do not become available to the public, which data and facts shall include but not be limited to all information, knowledge".

While the definition does not explicitly mention "pricing paradigms," the inclusive language suggests that information related to pricing strategies, models, or specific pricing data could be considered confidential if it is not publicly available and relates to the operation of the Beyond Juicery Eatery restaurant. This would likely extend to any financial data or plans that are not commonly known or accessible to the public.

As a prospective franchisee, it is important to understand the full scope of what Beyond Juicery Eatery considers confidential. During the due diligence process, a potential franchisee should seek clarification from the franchisor regarding what specific pricing information and strategies are considered confidential. This will help ensure compliance with the franchise agreement and avoid any unintentional breaches of confidentiality.