Does the definition of 'Confidential Information' for Beyond Juicery Eatery include methods?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Trade Secrets – information in any form (including, but not limited to, materials and techniques, technical or non-technical data, formulas, patterns, compilations, recipes, programs, devices, methods, techniques, drawings, processes, financial data, financial plans, product plans, passwords, lists of actual or potential customers or suppliers) related to or used in the Restaurant(s) that is not commonly known by or available to the public and that information: (i) derives economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use; and (ii) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the definition of 'Trade Secrets' explicitly includes methods. The FDD specifies that trade secrets encompass information in any form related to or used in the Restaurant(s) that is not publicly known and derives economic value from its secrecy. This information includes, but is not limited to, materials, techniques, technical data, formulas, patterns, compilations, recipes, programs, devices, methods, techniques, drawings, and processes.
For a prospective franchisee, this means that the methods used in operating a Beyond Juicery Eatery restaurant are considered confidential and proprietary. Franchisees are obligated to maintain the secrecy of these methods and are prohibited from disclosing or using them in any unauthorized manner. This obligation extends both during the term of the Franchise Agreement and after its termination.
Beyond Juicery Eatery also requires franchisees to obtain nondisclosure and confidentiality agreements from key employees to further protect this confidential information. This is a common practice in franchising to safeguard trade secrets and maintain a competitive advantage. Franchisees should be aware of the importance of protecting this information and ensuring that their employees also understand and adhere to these confidentiality requirements.