Does the definition of 'Confidential Information' for Beyond Juicery Eatery include internet protocols?

According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the definition of 'Confidential Information' is broad and encompasses various forms of data and facts not available to the public. The FDD specifies that confidential information includes, but is not limited to, all information, knowledge, trade secrets, or know-how utilized or embraced by the Beyond Juicery Eatery system. This information concerns the franchisor's and franchisee's systems of operations, programs, services, products, customers, practices, and books.

While the definition is extensive, it does not explicitly mention 'internet protocols.' However, given the broad scope that includes 'all information' and 'systems of operations,' it is plausible that information related to internet protocols could be considered confidential if it is integral to Beyond Juicery Eatery's operations and not publicly available. For example, specific configurations or security measures related to Beyond Juicery Eatery's online ordering system could potentially fall under this definition.

A prospective franchisee should seek clarification from Beyond Juicery Eatery regarding what specific types of information are considered confidential, particularly concerning digital operations and data security. Understanding the full scope of confidential information is crucial for franchisees to ensure they comply with the franchise agreement and protect Beyond Juicery Eatery's proprietary information.

In the franchise industry, it is common for franchisors to protect a wide array of information considered proprietary. This typically includes operational manuals, marketing strategies, and customer data. Franchisees are usually obligated to maintain the confidentiality of such information both during and after the term of the franchise agreement to protect the franchisor's competitive advantage.