Does the definition of 'Confidential Information' for Beyond Juicery Eatery include designs?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
n any Action under these laws; (3) neither Developer nor any individual or entity owning directly or indirectly any interest of Developer or their respective affiliates or the funding sources for the foregoing is directly or indirectly owned or controlled by the government of a county that is subject to an embargo imposed by the United States Government, nor acting on behalf of a government; (4) has taken all reasonable measures to ensure compliance with all OFAC Laws and Regulations ; and (5) Developer shall take all reasonable measures to continue compliance with all OFAC Laws and Regulations during the Term of this Agreement.
- (9) Developer and Principal Owners, and Developer's officers, directors, shareholders, partners, members, and managers, (if any) acknowledge that their respective entire knowledge of the operation of a Beyond Juicery + Eatery Restaurant and the System, including without limitation the knowledge or know-how regarding the Standards and Specifications and operating procedures of the services and activities, is derived from information we disclose to you and that certain information is proprietary, confidential, and constitutes our Trade Secrets. You and your Principal Owners, officers, directors, shareholders, partners, members, and managers (if any), jointly and severally, agree that at all times during and after the Term of this Agreement, you will maintain the absolute confidentiality of all such proprietary information and will not disclose, copy, reproduce, sell or use any such information in any other business or in any manner not specifically authorized or approved in advance in writing by us. We require that you obtain nondisclosure and confidentiality agreements and covenants not to compete in a form satisfactory to us from the individuals listed in the first sentence of this paragraph and other key employees.
- (10) You must comply with all requirements of all applicable federal, state, and local laws, rules and regulations.
B.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to the 2025 FDD, the definition of Trade Secrets for Beyond Juicery Eatery includes information in any form, including drawings. This means that designs related to the restaurant are considered confidential information. As a franchisee, you are obligated to maintain the confidentiality of this information both during and after the term of the franchise agreement. This obligation extends to your principal owners, officers, directors, shareholders, partners, members, and managers, if any.
The FDD states that knowledge of the operation of a Beyond Juicery + Eatery Restaurant and the System, including knowledge regarding the Standards and Specifications and operating procedures of the services and activities, is derived from information disclosed to the franchisee by Beyond Juicery Eatery and that certain information is proprietary, confidential, and constitutes trade secrets. Franchisees must agree to maintain the absolute confidentiality of all such proprietary information and will not disclose, copy, reproduce, sell, or use any such information in any other business or in any manner not specifically authorized or approved in advance in writing by Beyond Juicery Eatery.
Beyond Juicery Eatery requires franchisees to obtain nondisclosure and confidentiality agreements and covenants not to compete in a form satisfactory to them from the individuals listed in the first sentence of this paragraph and other key employees. This is a common practice in franchising to protect the franchisor's intellectual property and trade secrets. Failure to comply with these confidentiality requirements could result in legal action and termination of the franchise agreement.