Does the definition of 'Confidential Information' for Beyond Juicery Eatery include customer data?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Trade Secrets –information in any form (including, but not limited to, materials and techniques, technical or non-technical data, formulas, patterns, compilations, recipes, programs, devices, methods, techniques, drawings, processes, financial data, financial plans, product plans, passwords, lists of actual or potential customers or suppliers) related to or used in the Restaurant(s) that is not commonly known by or available to the public and that information: (i) derives economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use; and (ii) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, customer data is considered confidential. While the term 'Confidential Information' is not explicitly defined, 'Trade Secrets' are defined to include lists of actual or potential customers.
Beyond Juicery Eatery emphasizes the importance of protecting this information, requiring franchisees to maintain absolute confidentiality and obtain nondisclosure agreements from key employees. This is a common practice in franchising, as protecting customer lists and related data is crucial for maintaining a competitive advantage and the integrity of the franchise system.
Furthermore, the FDD states that all Customer Data is owned exclusively by Beyond Juicery Eatery, and franchisees are only granted a limited right to process this data for operating their restaurant and marketing Beyond Juicery + Eatery services. Franchisees are prohibited from selling, assigning, transferring, or using Customer Data for any other purpose. This underscores the confidential nature of customer data and the restrictions placed on franchisees regarding its use.