Does the definition of 'Confidential Information' for Beyond Juicery Eatery include cost analyses?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Trade Secrets – information in any form (including, but not limited to, materials and techniques, technical or non-technical data, formulas, patterns, compilations, recipes, programs, devices, methods, techniques, drawings, processes, financial data, financial plans, product plans, passwords, lists of actual or potential customers or suppliers) related to or used in the Restaurant(s) that is not commonly known by or available to the public and that information: (i) derives economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use; and (ii) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the definition of 'Trade Secrets' includes information related to the restaurant that is not commonly known or available to the public. This information must derive economic value from not being generally known and be subject to reasonable efforts to maintain its secrecy. The definition explicitly encompasses "financial data" and "financial plans."
For a prospective Beyond Juicery Eatery franchisee, this means that information like cost analyses, which would fall under financial data, is considered confidential and a trade secret. Franchisees are obligated to protect this information and not disclose it to unauthorized parties. This obligation extends both during the term of the Franchise Agreement and after its termination.
The broad definition of trade secrets and confidential information is typical in franchising. It protects the franchisor's business model and competitive advantage. Franchisees should be aware of the scope of this obligation and take appropriate measures to safeguard sensitive information, including cost analyses, to avoid potential legal repercussions.