Does the definition of 'Confidential Information' for Beyond Juicery Eatery include blueprints?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Trade Secrets – information in any form (including, but not limited to, materials and techniques, technical or non-technical data, formulas, patterns, compilations, recipes, programs, devices, methods, techniques, drawings, processes, financial data, financial plans, product plans, passwords, lists of actual or potential customers or suppliers) related to or used in the Restaurant(s) that is not commonly known by or available to the public and that information: (i) derives economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use; and (ii) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the definition of Trade Secrets includes various forms of information that are not commonly known or available to the public. This information must derive economic value from being kept secret and be subject to reasonable efforts to maintain its secrecy. The definition encompasses materials, techniques, technical and non-technical data, formulas, patterns, compilations, recipes, programs, devices, methods, techniques, drawings, processes, financial data, financial plans, product plans, passwords, and lists of customers or suppliers.
While the explicit term 'blueprints' is not used, the definition of Trade Secrets is broad enough to potentially include blueprints, especially if they contain technical data, drawings, or processes related to the restaurant's design or operation. If these blueprints are not publicly known, provide economic value through their secrecy, and are protected by Beyond Juicery Eatery, they would likely be considered Trade Secrets.
As a prospective franchisee, it is important to clarify with Beyond Juicery Eatery whether specific documents like blueprints are considered part of their Trade Secrets or Confidential Information. Understanding the scope of confidential information is crucial to ensure compliance with the franchise agreement and to avoid any unintentional disclosure of proprietary information.