How does Beyond Juicery Eatery define an 'Affiliate' in the context of the Area Development Agreement?

According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, Beyond Juicery Eatery and its affiliates retain all rights with respect to Beyond Juicery + Eatery Restaurants, the Trademarks, the sale of similar or dissimilar products and services, and any other activities they deem appropriate whenever and wherever they desire.

This means that even if a franchisee is granted a specific territory, Beyond Juicery Eatery and its affiliates can still operate or franchise other locations or businesses that offer similar or different products and services, without being restricted by the franchisee's designated area. This could include opening company-owned stores, franchising to others, or engaging in other business activities under different brand names.

This clause gives Beyond Juicery Eatery broad latitude to expand its brand and offerings without being limited by individual franchise agreements, potentially creating competition for franchisees within the broader market. A prospective franchisee should consider this when evaluating the potential for market saturation and competition within their designated area.