On what date was the "BEYOND" trademark registered for Beyond Juicery Eatery?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Application Number | Principal or Supplemental Register of the United States Patent and Trademark Office | Registration Date | Application Date |
|---|---|---|---|---|---|
| BEYOND JUICERY + | 5,057,496 | 86,755,234 | 5,755,234 Principal | September 13, | |
| EATERY® | 2015 | ||||
| BEYOND | 5,405,108 | 87,414,319 | Principal | February 20, | April 17, 2017 |
| JUICERY + EATERY | 2018 | ||||
| I NEED A HERO® | 6,174,733 | 88,855,036 | Principal | October 13, 2020 | March 31, 2020 |
| FRESH IS OUR FOCUS PEOPLE ARE OUR PURPOSE TM | 6,972,649 | 97,206,242 | Principal | February 7, 2023 | January 6, 2022 |
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the trademark "BEYOND" was registered on February 20, 2018. The franchisor, Beyond Juicery Eatery IP, LLC, owns this trademark, among others listed in Item 13.
For a prospective franchisee, this registration date confirms that Beyond Juicery Eatery has legal protection for its "BEYOND" brand name. This protection helps to prevent other businesses from using a confusingly similar name, which could dilute the brand's identity and potentially divert customers. The FDD also states that the Licensor intends to file all required affidavits and renewals as they become due, indicating an ongoing commitment to maintaining these trademarks.
It is important to note that while Beyond Juicery Eatery has registered the "BEYOND" trademark, the FDD mentions a potential conflict in the Rochester, Michigan market due to common law use of the words "Willoughby's Beyond Juice." This highlights the importance of conducting local market research to assess any potential trademark conflicts before establishing a franchise. Franchisees should also be aware that they cannot use any part of the trademark in their corporate name and must adhere to any changes or modifications to the trademarks made by Beyond Juicery Eatery.