Is contributing to the Marketing Fund a requirement for Beyond Juicery Eatery franchisees?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
Also, we collect a Marketing Fund Fee for the Marketing Fund (the "Fund"), which is currently 3% of the Gross Sales of your Restaurant to develop the brand and promote the System. We reserve the right to increase the Marketing Fund Fee, which may be implemented through our Operations Manual. Our affiliates contribute the same amount. The Marketing Fund Fee must be paid in the same manner as the Royalty Fee payment (Franchise Agreement – Section 9).
We may designate any geographic area in which two (2) or more Restaurants are located and owned by different parties as a region for purposes of establishing an advertising Cooperative. The members of the Cooperative for any area will consist of all Restaurants, whether operated by us, our affiliates, or franchised. We will determine, in advance, how each Cooperative will be organized and governed and when it must start operation. We reserve the right to dissolve or merge these program(s) and/or council(s) at any time. Each Cooperative will be organized for the exclusive purposes of administering advertising programs and developing, subject to our approval, promotional materials for use by the members in Local Advertising. If a Cooperative has been established for a geographic area where your Restaurant is located when the Franchise Agreement is signed, or if any Cooperative is established during the term of the Franchise Agreement, you must sign all documents we request and become a
member of the Cooperative according to the terms of the documents.
You must contribute to the Cooperative the amounts required by the documents governing the Cooperative, but in no event will that be more than 3% of Gross Sales. You may apply your payments to the Cooperative toward satisfaction of your Local Advertising requirement. We may allocate your contributions to a Cooperative to the Fund, as described above. All contributions to the Cooperative will be maintained and administered according to the Cooperative governing documents. Each Cooperative will be obligated to prepare an annual financial statement, reporting its expenditures for the previous year, to its members.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 34–42)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, franchisees are required to contribute to the Marketing Fund. Specifically, franchisees must pay a Marketing Fund Fee, which is currently 3% of the restaurant's gross sales. This fee is used to develop the brand and promote the Beyond Juicery Eatery system. The franchisor retains the right to increase this fee through updates to the Operations Manual.
The Marketing Fund is used at the discretion of Beyond Juicery Eatery to cover various marketing and brand development expenses. These expenses include maintaining and administering the fund, website development, advertising campaigns across different media, charitable contributions, public relations, and the costs associated with the franchisor's marketing personnel and overhead. The franchisor states that the fund operates as a conduit for collecting and expending advertising fees, and any unspent funds will be used in subsequent years.
Beyond Juicery Eatery also has the option to form advertising cooperatives in geographic areas with multiple restaurants owned by different parties. If a franchisee's restaurant is located in an area with a cooperative, they must become a member and contribute as required by the cooperative's governing documents, up to a maximum of 3% of gross sales. Payments to the cooperative can be applied toward the franchisee's local advertising requirement, and the franchisor may allocate these contributions to the Marketing Fund. This structure ensures that franchisees participate in both national and local marketing efforts to support the brand and their individual locations.