Are the contents of conversations between Beyond Juicery Eatery and the developer considered 'Confidential Information'?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
System, and the subjects and content of all conversations, communications, and correspondence (whether oral or in writing) between Franchisor and Developer, which is disclosed to or acquired by Developer directly or indirectly from Franchisor or its Affiliates or which are obtained by Developer through the development or operation of the Territory, in the course of activities related to the development of a business relationship between the parties, or which is obtained by Developer through an inspection or tour of Franchisor's or its Affiliates' offices, facilities, or Restaurants or the Restaurants of franchisees, and any other information, know-how, techniques, material and data imparted or made available by Franchisor or its affiliates which is (a) designated as confidential, (b) known by Developer to be considered confidential by Franchisor or its Affiliates, or (c) by its nature inherently or reasonably considered confidential.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the contents of conversations between the franchisor and the developer are considered confidential information. The FDD specifies that the subjects and content of all conversations, communications, and correspondence (whether oral or in writing) between Beyond Juicery Eatery and the developer are confidential. This extends to information disclosed to or acquired by the developer directly or indirectly from Beyond Juicery Eatery or its affiliates. It also includes information obtained by the developer through the development or operation of the territory, or through inspections or tours of Beyond Juicery Eatery's offices, facilities, or restaurants, as well as those of other franchisees.
This definition encompasses a broad range of information, including any data, know-how, techniques, material, and data made available by Beyond Juicery Eatery or its affiliates. The information is considered confidential if it is designated as such, known by the developer to be confidential, or by its nature, reasonably considered confidential. This means that Beyond Juicery Eatery franchisees must treat all communications with the franchisor with utmost discretion and avoid disclosing any details to unauthorized parties.
The confidentiality extends to all stages of the relationship between Beyond Juicery Eatery and the developer, including the initial development phase and the ongoing operation of the territory. This requirement ensures that sensitive business information, trade secrets, and operational strategies remain protected, maintaining a competitive advantage for the franchise system.
For a prospective Beyond Juicery Eatery franchisee, this underscores the importance of maintaining strict confidentiality regarding all interactions and information received from the franchisor. Failure to comply with these confidentiality requirements could result in legal repercussions and damage the relationship between the franchisee and Beyond Juicery Eatery.