What is considered a 'Competing Business' to a Beyond Juicery Eatery Restaurant?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
s, pre-made meals, packaged goods, and other Menu Items using fresh, house-made ingredients, in a distinctive atmosphere with exceptional customer service.
WHEREAS, each Restaurant will feature a distinctive format and method of doing business, including marketing and sales procedures, cooking, and smoothie, juice and food presentation processes and systems.
WHEREAS, you understand that the market for your services in operating a Restaurant consists of members of the general public seeking tasty and affordable smoothies, juices, and meals in a fastcasual atmosphere. You understand that the market is very well developed and highly competitive. You understand that you will compete with other Restaurant and restaurant concepts, quick-serve restaurants and full-service restaurants, as well as convenience, grocery and specialty stores that offer smoothies, juices, wraps, sandwiches, salads, and similar items.
WHEREAS, your Restaurant will be awarded a geographic territory wherein you will have certain rights as described in this Agreement in which you will identify that you are a Beyond Juicery + Eatery Franchisee by exhibiting the Beyond Juicery + Eatery Trademarks and service marks on your marketing materials, vehicles, employee uniforms, signage, interior and exterior design, paper products, stationary, business cards, invoices, and other business supplies.
WHEREAS, you must comply with federal, state, and local health regulations concerning food preparation, handling, storage, and sale, United States Department of Agriculture (USDA) standards; truth-in-menu and labeling laws;
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, a competing business includes other restaurants, quick-serve and full-service restaurants, as well as convenience, grocery and specialty stores that offer similar items. These items include smoothies, juices, wraps, sandwiches, and salads. The document emphasizes that the market for these services is well-developed and highly competitive.
Beyond Juicery Eatery retains the right to operate similar businesses, offer and sell competitive goods and services, and establish businesses with similar or dissimilar products through various channels of distribution. These channels include grocery stores, off-site catering, food trucks, ghost kitchens, mobile applications, third-party delivery services, vending machines, convenience stores, other retail outlets, and the internet. These activities can occur both inside and outside a franchisee's designated area.
This means that while a franchisee is granted a designated area, Beyond Juicery Eatery can still operate or franchise other businesses that compete directly with the franchisee's restaurant, even within that designated area, through alternative channels. This could significantly impact a franchisee's potential customer base and revenue. A prospective franchisee should carefully consider the competitive landscape and the potential impact of these retained rights when evaluating the franchise opportunity.