Does Beyond Juicery Eatery consider every component of the System material to other franchisees in the System?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, each Restaurant will feature a distinctive format and method of doing business, including marketing and sales procedures, cooking, and smoothie, juice and food presentation processes and systems.
- 6.09 During the Term of this Agreement, you shall (a) repair, maintain, and keep the interior and exterior of your Restaurant (and all fixtures, furnishings, signs, menu boards, equipment, sidewalks, walkways, and parking lots) in good order and first-class condition and repair and in compliance with the Standards and Specifications of the System and all applicable laws, rules, regulations, and ordinances, and (b) as reasonably required by us, upgrade your Restaurant to the then-current Standards and Specifications of the System.
Such upgrade to renovate and modernize your Restaurant's building, premises, signs, and equipment shall be done at our request, but not more than once every five (5) years to conform to the building design, trade dress, color scheme, and presentation of our Trademarks consistent with the current image of Restaurants using the Beyond Juicery + Eatery System, provided, however, that the cost of each renovation and modernization shall not exceed one hundred thousand dollars ($100,000).
You may not maintain a world wide web site or otherwise maintain a presence on the internet other than as we provide through our website.
We alone may establish, maintain, modify or discontinue all internet, social media accounts, world wide web and electronic commerce activities pertaining to the System.
In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee e-mail, System discussion forums and system-wide communications (among other activities) can be effected.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Beyond Juicery Eatery emphasizes the importance of uniformity and consistency across all franchise locations to maintain brand standards. The franchise agreement stipulates that each restaurant will feature a distinctive format and method of conducting business, encompassing marketing and sales procedures, as well as cooking, smoothie, juice, and food presentation processes. This indicates that Beyond Juicery Eatery considers these elements crucial for franchisees to replicate.
Beyond Juicery Eatery requires franchisees to adhere to the standards and specifications of the system, including maintaining the interior and exterior of their restaurants in good condition and upgrading them as reasonably required by the company. These upgrades, which can cost up to $100,000 and occur no more than once every five years, ensure that all locations conform to the current image of Beyond Juicery Eatery restaurants. This demonstrates a commitment to maintaining a consistent brand image across all locations.
Furthermore, Beyond Juicery Eatery maintains control over the brand's online presence, managing all internet and social media activities related to the system. Franchisees are required to provide updated content for the company's website and are restricted from independently registering domain names or participating in websites that market similar goods and services. This centralized control ensures that the brand message and image are consistent across all digital platforms. The FDD also states that Beyond Juicery Eatery may establish an intranet for sharing operations and marketing materials, facilitating communication and ensuring that all franchisees have access to the same resources and information.