What are the confidentiality obligations of a Beyond Juicery Eatery developer after the termination of the agreement?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
- (9) Developer and Principal Owners, and Developer's officers, directors, shareholders, partners, members, and managers, (if any) acknowledge that their respective entire knowledge of the operation of a Beyond Juicery + Eatery Restaurant and the System, including without limitation the knowledge or know-how regarding the Standards and Specifications and operating procedures of the services and activities, is derived from information we disclose to you and that certain information is proprietary, confidential, and constitutes our Trade Secrets. You and your Principal Owners, officers, directors, shareholders, partners, members, and managers (if any), jointly and severally, agree that at all times during and after the Term of this Agreement, you will maintain the absolute confidentiality of all such proprietary information and will not disclose, copy, reproduce, sell or use any such information in any other business or in any manner not specifically authorized or approved in advance in writing by us. We require that you obtain nondisclosure and confidentiality agreements and covenants not to compete in a form satisfactory to us from the individuals listed in the first sentence of this paragraph and other key employees.
Source: Item 23 — RECEIPTS (FDD pages 60–337)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the developer and principal owners, along with their officers, directors, shareholders, partners, members, and managers, acknowledge that their knowledge of the Beyond Juicery Eatery Restaurant operation and system, including standards, specifications, and operating procedures, comes from the information disclosed to them by Beyond Juicery Eatery. This information is considered proprietary, confidential, and constitutes Beyond Juicery Eatery's trade secrets.
During and after the term of the Area Development Agreement, the developer must maintain absolute confidentiality of all proprietary information. They are prohibited from disclosing, copying, reproducing, selling, or using any such information in any other business or in any manner not specifically authorized or approved in advance in writing by Beyond Juicery Eatery.
Beyond Juicery Eatery requires that the developer obtain nondisclosure and confidentiality agreements and covenants not to compete from the individuals listed (Principal Owners, officers, directors, etc.) and other key employees in a form satisfactory to Beyond Juicery Eatery. This ensures that all parties with access to confidential information are legally bound to protect it, even after their association with the Beyond Juicery Eatery development has ended.