When calculating average gross sales for Beyond Juicery Eatery, are discounts included?
Beyond_Juicery_Eatery Franchise · 2025 FDDAnswer from 2025 FDD Document
,342 | $363,342 | $363,342 |
Our franchisees earned these amounts. Your individual results may differ. There is no assurance that you'll earn as much.
For purposes of this Item 19, average gross sales includes the total revenue of the franchisee-owned Restaurants before discounts and is net of state sales tax. Michigan sales taxes are 6% and Ohio sales taxes are 5.75%. Tips are also not included in these gross sales numbers. Sales tax in your state may be different.
Gross sales and same-store sales do not reflect the actual potential income of a Restaurant and should not be relied on in calculating profitability. There are a number of fixed and variable costs associated with a Restaurant, not all of which are reflected in the information above and that vary among individual Restaurants. These expenses, which are likely to be significant, include, but are not limited to, the following: the certain costs listed above, costs described in Items 6 and 7 of this disclosure document, including the royalty fee; interest or finance charges if you finance some or all of the cost of the franchise; depreciation on property and equipment; overhead, inventory costs, labor costs, occupancy costs (including rent, maintenance, insurance and utilities); store supplies; credit card fees; worker's compensation and general liability insurance; taxes; national brand marketing fund; technology fees; accounting and legal fees and general administrative expenses; any pre-opening or amortization of organization costs; costs associated with regulatory compliance; management costs; fringe benefits; and certain repairs and maintenance.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 56–58)
What This Means (2025 FDD)
According to Beyond Juicery Eatery's 2025 Franchise Disclosure Document, the average gross sales figures presented in Item 19 are calculated before discounts. This means that the total revenue of franchisee-owned restaurants is considered prior to any reductions from discounts offered to customers. The gross sales figures are also net of state sales tax. For example, Michigan sales taxes are 6% and Ohio sales taxes are 5.75%. Tips are also not included in these gross sales numbers.
This is a common practice in the franchise industry, as it provides a clearer picture of the total sales volume generated by a location before accounting for promotional activities or regional tax variations. By excluding discounts, Beyond Juicery Eatery aims to present a more standardized view of sales performance across different locations.
However, the FDD also cautions that gross sales and same-store sales do not reflect the actual potential income of a Restaurant and should not be relied on in calculating profitability. Prospective franchisees should consider that these gross sales figures do not reflect the actual potential income of a Beyond Juicery Eatery Restaurant. Franchisees must account for various operating expenses such as royalty fees, interest, depreciation, overhead, inventory, labor, rent, insurance, taxes, marketing, technology, and other administrative costs. Therefore, it is essential to consult with financial advisors to estimate all potential expenses and understand the overall profitability of the franchise.